Norman Braman
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Norman Braman (born August 23, 1932) is an American
billionaire A billionaire is a person with a net worth of at least one billion (1,000,000,000, i.e., a thousand million) units of a given currency, usually of a major currency such as the United States dollar, euro, or pound sterling. The American busin ...
car dealer, art collector, and former owner of the
Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team plays ...
.


Early life and education

Braman was born in 1932 in
West Chester, Pennsylvania West Chester is a borough and the county seat of Chester County, Pennsylvania. Located within the Philadelphia metropolitan area, the borough had a population of 18,461 at the 2010 census. West Chester is the mailing address for most of its neighb ...
, and grew up in the
Cobbs Creek Cobbs Creek is an U.S. Geological Survey. National Hydrography Dataset high-resolution flowline dataThe National Map, accessed April 1, 2011 tributary of Darby Creek in Delaware County, Pennsylvania, in the United States. It forms an approximat ...
section of
Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
, where his father owned a barbershop. Braman's parents were
Jew Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""Th ...
ish emigrants from Europe. His
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
n-born mother was a seamstress and his
Polish Polish may refer to: * Anything from or related to Poland, a country in Europe * Polish language * Poles, people from Poland or of Polish descent * Polish chicken *Polish brothers (Mark Polish and Michael Polish, born 1970), American twin screenwr ...
father a barber. Braman was a water boy in his teenage years at the Eagles training camp, which was then in
Hershey, Pennsylvania Hershey is an unincorporated community and census-designated place (CDP) in Derry Township, Dauphin County, Pennsylvania, United States. It is home to The Hershey Company, which was founded by candy magnate Milton S. Hershey. The community is lo ...
. During the season, he would sneak into
Shibe Park Shibe Park, known later as Connie Mack Stadium, was a ballpark located in Philadelphia. It was the home of the Philadelphia Athletics of the American League (AL) and the Philadelphia Phillies of the National League (NL). When it opened April 12, 1 ...
to watch the team play. Braman attended West Philadelphia High School and graduated from
Temple University Temple University (Temple or TU) is a public state-related research university in Philadelphia, Pennsylvania. It was founded in 1884 by the Baptist minister Russell Conwell and his congregation Grace Baptist Church of Philadelphia then called Ba ...
in 1955 with a degree in business administration.


Career

Braman began his career as a market research analyst for Seagram's Distributors in 1955. A few years later he took an executive position at Bargaintown U.S.A., a company owned by his father-in-law, in
Lebanon, Pennsylvania Lebanon () is a city in and the county seat of Lebanon County, Pennsylvania, United States. The population was 26,814 at the 2020 United States Census, 2020 census. Lebanon is located in the central part of the Lebanon Valley, east of Harrisbu ...
. The business eventually became Keystone Discount Stores, a chain of self-service variety stores in the Philadelphia area. In the mid-1960s he spearheaded a merger between Keystone and Philadelphia Laboratories to create Philadelphia Pharmaceuticals and Cosmetics. Braman was appointed president and CEO of the new company. Acquisitions under his tenure at PP&C included Vitamix Pharmaceuticals, F.A. Martin and Company, and U.S. Cocoa Corporation. Braman stepped down from his position at Philadelphia Pharmaceuticals and Cosmetics in 1969 to pursue other interests. Braman got his start in the automobile business in 1972 when he acquired controlling interest of Sharpe-Taylor Cadillac in
Tampa, Florida Tampa () is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and ...
. During these early years, Braman was mentored by well known car dealer and fellow Philadelphia native
Victor Potamkin Victor Potamkin (July 2, 1911 – June 5, 1995) was an American businessman and car dealership owner known for deep discounting and aggressive advertising.Miami, Florida Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
. The following year, Braman took on his first import brands with the purchase of BMW and
Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...
dealership C.R. Berry Motors and moved both franchises next to his Miami
Cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed i ...
dealership. By 1980, Braman had Cadillac, BMW, Rolls-Royce,
Fiat Fiat Automobiles S.p.A. (, , ; originally FIAT, it, Fabbrica Italiana Automobili di Torino, lit=Italian Automobiles Factory of Turin) is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary ...
,
Lancia Lancia () is an Italian car manufacturer and a subsidiary of FCA Italy S.p.A., which is currently a Stellantis division. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganised its businesses, but it ...
, and
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
dealerships along the 2000 block of
Biscayne Boulevard U.S. Highway 1 (US 1) in Florida runs along the state's east coast from Key West to its crossing of the St. Marys River (Florida/Georgia), St. Marys River into Georgia (U.S. state), Georgia north of Boulogne, Florida, Boulogne and south of ...
in Miami. While continuing to expand his dealership holdings in the
South Florida South Florida is the southernmost region of the U.S. state of Florida. It is one of Florida's three most commonly referred to directional regions; the other two are Central Florida and North Florida. South Florida is the southernmost part of th ...
area, Braman also added dealerships in
Colorado Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of t ...
. Today, Braman serves as chairman of Braman Management, an umbrella company for his automotive businesses that include dealerships in
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
and Colorado selling
Acura Acura is the luxury vehicle, luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It ...
,
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...
,
Bentley Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, North ...
, BMW,
Bugatti Automobiles Ettore Bugatti was a German then French manufacturer of high-performance automobiles. The company was founded in 1909 in the then-German city of Molsheim, Alsace, by the Italian-born industrial designer Ettore Bugatti. The cars w ...
, Cadillac,
Genesis Genesis may refer to: Bible * Book of Genesis, the first book of the biblical scriptures of both Judaism and Christianity, describing the creation of the Earth and of mankind * Genesis creation narrative, the first several chapters of the Book of ...
,
Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a product ...
,
Hyundai Hyundai is a South Korean industrial conglomerate ("chaebol"), which was restructured into the following groups: * Hyundai Group, parts of the former conglomerate which have not been divested ** Hyundai Mobis, Korean car parts company ** Hyundai ...
,
Kia Kia Corporation, commonly known as Kia (, ; formerly known as Kyungsung Precision Industry and Kia Motors Corporation), is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It is South Korea's second lar ...
,
Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
,
MINI The Mini is a small, two-door, four-seat car, developed as ADO15, and produced by the British Motor Corporation (BMC) and its successors, from 1959 through 2000. Minus a brief hiatus, original Minis were built for four decades and sold during ...
,
Porsche Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see #Pronunciation, below), is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany ...
and Rolls-Royce. In addition to his retail automotive businesses, Braman had majority ownership of Austin Rover Cars of North America (ARCONA), the distributorship for Sterling automobiles imported to the United States starting in 1987. The company's name was changed to Sterling Motor Cars in 1989 and closed in 1991 after sales of the
Rover 800 The Rover 800 series is an executive car (E-segment in Europe) range manufactured by the Austin Rover Group subsidiary of British Leyland, and its successor the Rover Group from 1986 to 1999. It was also marketed as the Sterling in the United St ...
-based Sterling 825/827 models failed to meet expectations. According to ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'' in July 2022, Braman has a net worth of
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
2.6 billion.


Philadelphia Eagles

Braman and his brother-in-law, Ed Leibowitz, became owners of the Philadelphia Eagles in April 1985 having acquired them from
Leonard Tose Leonard Hyman Tose (March 6, 1915 – April 15, 2003) was an owner of the Philadelphia Eagles from 1969 to 1985. He made a fortune in the trucking industry and was known for his lavish lifestyle. He eventually lost his fortune because of a gamblin ...
for a reported $65 million. Initially, Braman owned 65% of the team while Leibowitz owned 35%. In July 1986, Braman bought out Leibowitz’s interest. During Braman's ownership, the Eagles made playoff appearances in 1988, 1989, 1990 and 1992. They were
NFC East The National Football Conference – Eastern Division or NFC East is one of the four Division (sport), divisions of the National Football Conference (NFC) in the National Football League (NFL). It currently has four members: the Dallas Cowboys ...
division champions in 1988. In 1994, Braman agreed to sell the team to a group led by movie producer
Jeffrey Lurie Jeffrey Robert Lurie (born September 8, 1951) is an American motion picture producer, businessman, and the owner of the Philadelphia Eagles of the National Football League (NFL). Early life and education Lurie was born to a Jewish family in Bos ...
. The reported selling price was $185 million, a record for a sports team franchise at that time.


Politics

Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
nominated Braman to lead
Immigration and Naturalization Services The United States Immigration and Naturalization Service (INS) was an agency of the U.S. Department of Labor from 1933 to 1940 and the U.S. Department of Justice from 1940 to 2003. Referred to by some as former INS and by others as legacy INS, ...
in September 1981. In November 1981, before Senatorial hearings began, Braman withdraw his nomination, citing the need to focus on his businesses. He financially supported a
recall election A recall election (also called a recall referendum, recall petition or representative recall) is a procedure by which, in certain polities, voters can remove an elected official from office through a referendum before that official's term of offi ...
against Miami-Dade Mayor Carlos Alvarez because of a huge property tax increase and pay hikes to Alvarez's top staffers. On March 15, 2011, close to 90% of those that turned out to vote that day in Miami-Dade County, voted to recall the mayor. It is believed to be one of the most lopsided recall elections in the history of American elections. In 2012, Braman established political groups to campaign against four incumbent
Miami-Dade County Miami-Dade County is a county located in the southeastern part of the U.S. state of Florida. The county had a population of 2,701,767 as of the 2020 census, making it the most populous county in Florida and the seventh-most populous county in ...
commissioners with $440,000 in funding, focusing on the commissioners' support for the controversial
Marlins Park LoanDepot Park is a retractable roof stadium located in Miami, Florida. It is the home of Major League Baseball's Miami Marlins. It is located on on the site of the former Miami Orange Bowl in Little Havana about west of Downtown Miam ...
project and a property tax hike in 2010. Braman was a supporter of
Marco Rubio Marco Antonio Rubio (born May 28, 1971) is an American politician and lawyer serving as the senior United States senator from Florida, a seat he has held since 2011. A member of the Republican Party, he served as Speaker of the Florida Hous ...
, and was considering spending anywhere between 10 million to 25 million in support of Marco Rubio presidential campaign, 2016, his 2016 presidential campaign. According to the acknowledgements in his autobiography, Rubio has thanked Braman for being a supporter, and Braman has employed at one time or another Marco Rubio's wife, Jeanette Dousdebes Rubio, at the Braman family's charitable foundation.


Philanthropy

Braman and his wife, Irma, established the Norman and Irma Braman Family Foundation, which primarily helps fund medical and educational projects throughout the world. It is headed by their daughter Debra Wechsler. Braman, an art collector, also serves as president of the Irma and Norman Braman Art Foundation, which supports the arts and culture in and around the Miami area.


Personal life

Braman is married to Irma Miller. They have two daughters: Debra Wechsler and Suzi Lustgarten.The Children's Hospital of Philadelphia Foundation: A New Center of Excellence – The Suzi and Scott Lustgarten Center for GI Motility
retrieved March 24, 2013


References


External links


Norman Braman: Eagles Owner
Los Angeles Times {{DEFAULTSORT:Braman, Norman 1932 births Living people American billionaires Jewish American sportspeople American automobile salespeople Philadelphia Eagles owners Fox School of Business and Management alumni People from West Chester, Pennsylvania American people of Polish-Jewish descent American people of Romanian-Jewish descent Florida Republicans 21st-century American Jews